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I charge £50 per day to rent Genesis Eqilibriums with 105, and £65 for a Zero with Ultegra.
They will be barely covering costs at £35 a day.
deleted-
What costs are they not covering at £35 a day?
The bikes cost what £5k at full retail but Rapha aren't paying that (I hope - if so they need to negotiate better). If bikes are hired for 200 days a year and in service for only 2 years that's £14k (200 X 2 X £35).
Not being facetious here - I'm genuinely asking what are the £9k+ in costs for providing a hire bike service.
amac090
This shits me big time.
I don't care about the half price coffee thing - Rapha had created a beast with the free coffee offer and clearly needed to wind back the offer to stop losing money. I found I was just drinking coffee because it was free, not because I even wanted the coffee.
But to charge that much for bike hire irritates me. I would honestly rather pay a small premium and hire through a local bike shop than hire a bike that Rapha gets for free and never services properly.