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    • The unweighted results show that only the Conservative party received more positive than negative coverage across all newspapers.
    • The increase in positive Conservative evaluation in the weighted data (Figure 5.2) reflects the strong editorial support provided by the newspapers with the largest circulation (the Daily Mail and the Sun).
    • In contrast, Labour had a substantial deficit of positive to negative news reports in the first formal week of the campaign. This offers important context to the findings presented in Figure 1.2. Labour politicians may have had more coverage in the national press than the Conservatives, but a large proportion of this was negative.
    • The minimal deficits for the Liberal Democrats and SNP largely reflected their marginality in newspaper coverage (see Figure 1.2).
    • The increased deficit in negative coverage of the Brexit party in the weighted data reflects the impact of negative coverage in the Daily Mail and The Sun.


    Figure 5.1: Overall evaluations in newspapers (unweighted)

    Figure 5.2: Overall evaluations in newspapers (weighted by circulation)

    https://www.lboro.ac.uk/news-events/general-election/report-1/?#section-5

    Method could be argued with but pretty conclusive

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