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I was always under the impression that market share etc. was not the point of Tesla. That Musk was using the cars that tesla produces as proof of concept that "his" technology worked and could be rolled out to the mass market.
As far as I'm aware the business plan was always to licence the Tesla technology to the large mass market car producers once they came onboard and wanted to start selling fully electric vehicles. This has certainly been the line that Musk has taken with investors when the thorny question "when is Tesla going to start turning an actual profit?" come up.
Bobbo
VW's electric platform has been ready for a few years, with first models coming out next year I think.
Ford have just announced their first car based on their platform, coming out next year. All using same powertrain tech as Tesla I think. Same suppliers even. It is not an accident that VW and Ford have waited to next year to do this. They've just been waiting for Tesla to mire themselves.