Rapha, nice but a bit pricey?

This shits me big time.

I don't care about the half price coffee thing - Rapha had created a beast with the free coffee offer and clearly needed to wind back the offer to stop losing money. I found I was just drinking coffee because it was free, not because I even wanted the coffee.

But to charge that much for bike hire irritates me. I would honestly rather pay a small premium and hire through a local bike shop than hire a bike that Rapha gets for free and never services properly.