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The question is, how many sales might you be losing to c&c (bespoke, SE and electric) at the local Halfords/Evans/cycle republic/crap lbs? The website channels people into c&c locally now rather than directing them to a decent dealer (sometimes miles away from them) to discuss their needs and get the right bike.
We to date have sold no bikes via click and collect, and I hope we do not frankly!
We also only sell around 2-4 bikes a year via ordering them, we have enough bikes in store; every option ready to go.