Demand (for electric) seems to have slowed right down now as well (not sure if a different story in London) I think any shop committing to 10 units a year is taking a risk.
Especially with Brompton pushing click and collect so aggressively, 2 day delivery on C&C bikes vs months on dealer orders.
Buy 1 Demo bike + 2 stock PLUS commit to sell at least 10 a year... FML... How are independent bike shops gonna survive?