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Charles Tyrwhitt using some sort of discount code.
Actually from a quick google it looks like they're these which also get rebranded by others. I've got a branded and non-branded pair and like them.
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Depending on how many pairs you are looking to buy, the below were the cheapest decent quality shoe trees I could find and there always seems to be a promo code kicking about.
https://www.bexley.com/catalog/product/view/id/21370/s/shoe-tree-red-cedar-00200d/
Good source of nice but not too pricey shoe trees?