I feel like some of these brands don’t have a very coherent vision. I was looking at the Oris website the other day because I’ve seen a couple of their watches which are nice but discovered a truck load of misses too. And then I came across their bizarre celebrity ambassador/collaboration section....
Oris are the weirdest brand. It's the sort of stuff you see from companies who have an omnipotent owner / MD who runs everything according to his personal opinion as opposed to building a trusted team, having a coherent strategy, etc. Which I think is the way they are set up. Lots of pet projects.
I feel like some of these brands don’t have a very coherent vision. I was looking at the Oris website the other day because I’ve seen a couple of their watches which are nice but discovered a truck load of misses too. And then I came across their bizarre celebrity ambassador/collaboration section....