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Longines #eleganceisanattitude
Longines #eleganceisanattitude
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Stonehedge
Aren’t all brand ambassadorships cringeworthy though?
Tudor - David Beckham; Lady Gaga; The All Blacks etc.
Rolex - Jack Nicklaus, Tiger Woods etc.
Geographic, demographic, sociographic, psychographic market segmentation spits out a list of potential ‘brand ambassadors’ to target the segment and away they go...