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I feel like some of these brands don’t have a very coherent vision. I was looking at the Oris website the other day because I’ve seen a couple of their watches which are nice but discovered a truck load of misses too. And then I came across their bizarre celebrity ambassador/collaboration section....
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inchpincher
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Aren’t all brand ambassadorships cringeworthy though?
Tudor - David Beckham; Lady Gaga; The All Blacks etc.
Rolex - Jack Nicklaus, Tiger Woods etc.
Geographic, demographic, sociographic, psychographic market segmentation spits out a list of potential ‘brand ambassadors’ to target the segment and away they go...
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Oris are the weirdest brand. It's the sort of stuff you see from companies who have an omnipotent owner / MD who runs everything according to his personal opinion as opposed to building a trusted team, having a coherent strategy, etc. Which I think is the way they are set up. Lots of pet projects.
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Regal
On a Bremont theme, check out their new range:
https://www.bremont.com/collections/ronnie-wood-1947-public
Feel like it should be followed by a ‘Can’t tell if serious’ Fry.gif