If this is the enemy, I think we're going to be just fine:
https://www.theguardian.com/food/2019/nov/15/richard-berman-convince-america-beef-healthier-meatless-burgers-impossible
I suspect his main problem will be that 'meatless meat' is becoming very, very big business:
https://www.theguardian.com/food/shortcuts/2019/nov/13/the-vegan-revolution-why-the-latest-meat-is-made-entirely-from-thin-air
Where there's a dollar to be made ...
@kl started
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If this is the enemy, I think we're going to be just fine:
https://www.theguardian.com/food/2019/nov/15/richard-berman-convince-america-beef-healthier-meatless-burgers-impossible