I hate

Such an odd one.

I get the concept and the industry's desire to create another event to fleece women. But it seems so strange that it's come about at a time, and in countries, where you'd expect people to be less geared toward trite gender stereotypes.

Agreed.
An old colleague had one, ran around like an absolute twat when he found out it was [gender], like he had scored an FA cup winning goal.

I'd like to think if it was [alternate gender] he would have kicked over the cake and sent everyone home in a sulk.

[I have no idea which sex it is, even after the birth it got given some name like Harley or Headingly]