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Is this a specialist wine and spirits marketing agency? not sure I'm 100% behing the diffrerent names like that.
I'm actually off to a champagne tasting tonight throught ethe Champagne Academy - it is the 16 big houses - PR, Moet, Krug etc
PQR-
Yeah, I was thinking the same...
Not sure about the cock either.
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@PQR - It is a wine & spirit marketing agency yes.
Something we like might not be in line with what the export market wants.
We like our current classic labels but unfortunately, export finds them bland & generic so do not want to get them on shop shelves.We are a small grower Champagne vineyard with a current production of around 20,000 bottles with the potential to grow to 40,000.
We find it difficult to sell the current production as our B2B sales are currently low.
All importers / distributors want very low prices for not even large volumes - this would mean that we would effectively work for free or release Champagne of a lesser quality, which we would never do.@umop3pisdn The rooster on our best selling Brut gives the international french touch, while the new "Pole Position" name indicates that although this is our entry level Champagne, it is already ahead of the pack in terms of quality.
I just need the wine buyer for Goodwood Festival of Speed to like it!
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That tasting sounds good!
If you could get me the details of the organiser, I will try to see if they are interested in having us at a future tasting.
If you see the Veuve Clicquot rep - say hi for us, they have taken a large share of our sustainably grown Meunier grapes this year!
umop3pisdn
Vince
@ChasnotRobert
Our current labels were deemed too bland for shops / importers / distributors so although the Champagne was liked by all, the labels were not.
The marketing agency indicated that each cuvée should have a name in order to appeal to certain categories of international buyers.
All names are sport related.
Brut & Rosé are Pole Position
Vintage is Match Play
Blanc de Blancs is Flèches d'Argent
Bled Rosé is Triple Couronne
The new cuvée is Circuit Boisé