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Our current labels were deemed too bland for shops / importers / distributors so although the Champagne was liked by all, the labels were not.
The marketing agency indicated that each cuvée should have a name in order to appeal to certain categories of international buyers.
All names are sport related.
Brut & Rosé are Pole Position
Vintage is Match Play
Blanc de Blancs is Flèches d'Argent
Bled Rosé is Triple Couronne
The new cuvée is Circuit Boisé
Vince
PQR
I like the new typeface.
The vintage is called "match play"? That's a bit odd.