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  • Fugio is Latin for to flee/fly... I didn’t really like the name, and I’m not that big a fan of genesis branding (despite currently owning 3 of their frames)... mercurial was a synonym of a synonym of fugio. I liked the definition of lively, changeable and unpredictable - a bit like the type of riding the bike (and rider) does. Also mercurial as in mercury, a silvery grey metal. So Mercurial the brand was born and @darlojim did the rest. Didn’t want the decals to stand out too much but up close and in the light they really sparkle.


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