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Thanks, I did some digging and found:
Furthermore, Seiko will contribute to the work of the Fabien Cousteau Ocean Learning Center...
I assume there is some funding, whether it is linked to the sale of the STO range is another matter.
Off to try some on tonight to see if they wear differently than my SKX
DethBeard
'These, however, are special versions that Seiko has produced in association with the Ocean Learning Center, a charity founded by Jacques-Yves Cousteau’s grandson, Fabien Cousteau, to promote ocean conservation. Consequently, these two watches, and a few others, are called the “Save the Ocean” watches.'
No idea if a percentage goes to the charity or if it is just an awareness thing.