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  • Swing voters gonna swing when they think values+policies align with their own (the messaging of ‘why’). Detail in execution (‘how’) is a relatively minor factor relating to wether or not the person/party is credible. This dynamic tracks issue complexity.

    But whatever you say boss.

  • I’m saying what I think of their energy plans. I care about the ‘how’ of energy policy because I think that’s crucial to whether it will work or not. You do you.

  • Actually we were talking about whether there was daylight between their policy and twitter messaging. But you quoted me and defaulted to talking about you. Again.

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