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Hope need to make them commercially viable to recoup their costs
Assuming they actually plan to sell any. BC seem to get a complete pass on the commercialisation clause.
If UCI finally decide to grow a pair and enforce 1.3.006, we have to consider "the retail price of the equipment shall be publicly advertised, shall not render the equipment de facto unavailable to the general public and shall not unreasonably exceed the market value for equipment of a similar standard"
What does that mean in the context of a podium where the winner is on an unobtainium Team GB bike, but the other medallists are on the commercial (€7k) Look R96? Hope are not going to want to be forced to fulfil orders at only twice the price of a Look.
Hope need to make them commercially viable to recoup their costs. Much cheaper than the UKSI but still wont be cheap.