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We're on our second new build place (moved in March).
There are plenty of positives to a new build; walls are straight, things are to code, everything's fresh / new, if you're buying off plan you can customise (a bit). Depending on the builder / time of year / area, there's also plenty of incentives & discounts to go for. For our current place we got nearly 6% off of list price as well as stamp duty paid which helped give us a nice lump of capital to buy furniture, clear moving debts etc.
There are definitely negatives though. We've got with one premium / small development builder (this time) and one more mass market builder and both have had quality, design and after sales support issues...
In our flat in Hither Green, the sales person was useless and lost our options form. He filled a new one in with guesses and the kitchen and main bathroom had to be ripped apart and refitted. There were also plumbing issues with poor quality / cheap parts. The new house had poorly installed bathrooms (apparently they fired their bathroom fitter after he did our house) which resulted in mould under the flooring, tiling having to be re-done and shower screens leaking. This was all resolved but not before having to email the CEO.
Overall though, both were definitely a net positive; we love the current house.
Royston isn't quite Stratford for London connections but there's some nice 4 beds still available...
This appeals to me / us
https://www.taylorwimpey.co.uk/find-your-home/england/london/stratford/chobham-manor/the-moselle-b-template
Pros
Cons
Anything I've missed, other than north [edit: of the river] London being a fucking hell hole?