Rapha, nice but a bit pricey?

Read this article online yesterday. The company I work for is well recognised as a discounting brand, something it is working hard to move away from. It seems to be driven by those prioritising turnover over profit and typically by those who are looking for investment of some sort. Our change of owner has moved to a triple bottom line model which more closes matches our values and purpose.
It’s a long hard battle to move away from the discounting model, it needs a steady nerve to not discount at the first sign of pressure on turnover and of course some deep pockets to ride that storm when it arrives.