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Yeah I'm sorry but that's all also more of a vague hope than anything else. And yes, I kind of do need to understand it. Because if I don't understand how it's supposed to work, then the causal link from 'make some noise' to 'things change' is way too vague to ever come to fruition.
The noise doesn't have to make you happy and it doesn't matter if it pisses you off.
No. Btw, I'm neither unhappy about it nor does it piss me off. The problem is that generally speaking, when you make a majority unhappy and piss them off, that whole idea of it somehow being 'engrained in culture' becomes unworkable. And that's also the true risk there - not that it might fail overall, but that some actions that aren't thought-through properly might achieve the opposite of what they set out to do.
Also, you know, there's either a large minority or even a small majority currently against Brexit - definitely a large minority very strongly against Brexit. And yet it's far from 'political suicide' to steam full power ahead with it. I just really dislike how that supposed mechanism is always phrased as if it was some kind of inevitability.
As I've said before: a vast majority of people in this thread, myself included, broadly support XR and most of the things they'd like to achieve. That doesn't mean we can't criticise aspects of their thinking, or specific actions like the Canning Town one.
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SwissChap
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It's an application of marketing thinking to a political and social issue. This thinking is why we have Brexit. It is why we have trump. You don't need an actual majority for progress - you need enough noise.
The noise doesn't have to make you happy and it doesn't matter if it pisses you off. As long as there is enough noise of the right quality (which is an issue of the latest actions) it becomes engrained in culture. That's it. You don't even need to understand it. It would be delightful if the stated aims could be achieved without pissing anyone off but it has been calculated that this is not the case. It's a risk, but probably one worth taking considering the situation.