It is a pilot, but if it's clear that they'll be picketed and boycotted by a lively alphabet community, they may leave it to the heathens of Morley's. And the UK's corpse-lovers do prefer a place which opens on Sundays.
Yes, but once there are multiple outlets, they'll be quite hard to 'picket'. It's easy when there's one point of focus. I predict that the protesters would soon no longer have the resources/move on to other worthy causes.
It is a pilot, but if it's clear that they'll be picketed and boycotted by a lively alphabet community, they may leave it to the heathens of Morley's. And the UK's corpse-lovers do prefer a place which opens on Sundays.