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Whilst I was at University in 2007, with student Apple Care, I dropped my laptop and smashed the screen.
Took it in to get repaired and didn't even bring up Apple Care as it was so obviously user damage so not covered. A couple of days later I got a call telling me that since I'd had the screen replaced a month before for another fault, then it was under warranty and would be replaced for free.
I guess that good service would never scale with popularity, but it was one of the most compelling reasons to recommend a Mac at the time.
I've since had a Samsung Ultrabook (imo much nicer than the equivalent Air) and a Dell XPS which was doing 13" screens in a 12" body long before apple did. Both have been reliable and I don't think I could ever go back to paying Apple Tax.
Edit: and this is from someone who'd had a Mac since OS 8 (#CSB)
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The fragility of the upgrade process has always annoyed me. Boggling that they own the hardware and the OS and still fuck that up for a significant percentage of users.
So I try to upgrade the last macbook I bought to the latest version of macOS. Fails hard. I'm told I need to create a special USB boot key to get the upgrade to work. OK, I try that. Turns out it can only be done from a computer already running the latest macOS.
You fucking what? I need the disk, but only somebody who doesn't can create it? There's zero good technical reasons I can't create the disk image from an older macOS version, so it's either a stupid technical decision or a stupid process decision. Kindly line up all the stupid people so I can shoot them in the head.
Even Windows is better than that, while the various alternatives (Linux/BSDs/BeOS etc) can upgrade you from pretty much any conceivable combination of circumstances you might have arrived at in the last two decades - on a huge range of hardware. But Apple frequently can't manage the upgrade of a recent vanilla version of their own OS on their own hardware.
That's not remotely an objective assessment, even if the assumption is that Windows is the only other option for a laptop OS. If you wander away from the Macverse, you do find yourself having to do a lot more research and, should you find a combination of hardware and config choices that suits you, you may find yourself having to do it all again in a few years time. How much that hassle is worth depends on your particular skills and needs. But the actual production quality and reliability in Macverse has been steadily declining.
Been using Mac hardware as either my work or personal laptop since OS X was a thing. Giving the latest hardware iteration a miss and may never wander back. Will see.