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53,490 media pieces ... is a high level of success.
Is it though? In terms of actually getting something to change?
Don't get me wrong, I am still all for almost any type of protest. Any criticisms I have with regards to them are to be seen as criticisms of someone who's still, when it all comes down to it, supporting them - and most certainly supporting their goals. But having said that, one has to be careful not to get too jubilant about getting a lot of press coverage. All too often, people forget that 'raising awareness' in itself does absolutely fuck all.
Our definitions of success are very different.