I hate

Just to be clear

this isn't going to catch on

But essram, yes. Also, that way you can sing it to the tune of S Club 7's classic party banger S Club Party as you are changing gears.

Before SRAM existed, we had computer RAM so it made sense a lot of people would see S-RAM.

Capital letters like that are an acronym so it makes sense that it would be pronounced S, R, A, M or any variation anyone deemed fit to utter, since there's no rules for pronouncing acronyms, at least to my knowledge.

https://ell.stackexchange.com/questions/77073/pronunciation-rules-for-acronyms

buy shimano instead?

This.

Shim-ano: what you used on French 80s bikes.
Shimarno: what Terminator uses on his bike
Shy-mano: British time trialist

That's "cold" in Polish. ;)

It's bloody sram, bloody prefix is necessary, it's not Ess-RAM, bloody or not.

just wait until you hear what 'sram' means in Polish..!

It's Fucking SRAM:

https://www.youtube.com/watch?v=Tsk3zAZyLaQ

Sridiculous is what it is.

Also fine.

Hands up who pronounces Miche 'meesh'

It's pronounced micheese.

Or
https://youtu.be/KqOsrniBooQ

In my head it was a German name because they took over Fichtel & Sachs. I've always pronounced it as one word (but 'Sram' not 'Shram', because following German pronunciation that imaginary Teutonic company would be SCHRAM or SCHRAMM...)

It's pronounced mi-KAY, like mickey with a cockney acceent.

Right?

edit. Nope.

yeah, I think. The few times I’ve had to say it out loud to someone else, I’ve just pronounced it ‘meesh’ though. Similarly, I’m fucked if I’m going to say Moog to rhyme with vogue. And ‘kraftverk’ is for people with actual German accents.

But did you know Jagwire (brake/gear cables) is a US phonetic transcription of Jaguar?

moog rhymes with vogue?

head_explode.gif

I usue say meekay, then follow on with meesh so that I can feel superior to people but they still know what I'm on about.

Jagwire (brake/gear cables) is a US phonetic transcription of Jaguar?

Yep, named after dr Robert Moog, who invented them.

Has anyone really been far even as decided to use even go want to do look more like?

But even more looking far as description used, wanting cross posted useful trailered as it was repeated. Tow bar.
edit
cidre

À votre santé!

17 years on and the Steve Jobs keynote announcing “Mac OS Ten Jay-gwire” still generates a cringe.