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I guess a lot of people would eat at a McDonald's because it's there but wouldn't actively do anything to get a new one approved.
Question about franchises - does McDonald's choose a location based on demand and then find a franchisee, or does a franchisee find somewhere and then ask McDonald's to become one?
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The former. They choose the location.
It is incredibly hard to be selected to own a franchise. It takes a whole lot of money and a significant (nearly 2 years on and off) amount of unpaid work to even get the chance to be offered one including 6 months unpaid flipping burgers. The cost varies by location, but its not unheard of to need £2m cash.
EDIT: Just noticed that your 6 months unpaid restaurant experience happens after your first interview and before your second and third interviews, before you have even been approved to buy a franchise.
I am not a blind McDonalds fanboy, but from a business and maintenance of food standards perspective, they are simply phenomenal in what they do.
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just to add to stonehedge's comments, property is an essential part of MD's business. For a lot of properties they operate sale and lease back to the franchisee. In other cases they make the franchisee buy the property. One way or another, their investment in a franchise is typically asset backed.
There's an interesting post in the comments on that thread.
McDonalds wouldn't be opening a branch there if they didn't think that there would be high demand. They would be confident that they could sell hundreds of thousands of meals every month, considering its location in a city.
Does the fact that only 18 people wrote in support of the application mean that there is something excluding people who eat at McDonalds from being part of the planning process?