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I guess a lot of people would eat at a McDonald's because it's there but wouldn't actively do anything to get a new one approved.
Question about franchises - does McDonald's choose a location based on demand and then find a franchisee, or does a franchisee find somewhere and then ask McDonald's to become one?
There's an interesting post in the comments on that thread.
McDonalds wouldn't be opening a branch there if they didn't think that there would be high demand. They would be confident that they could sell hundreds of thousands of meals every month, considering its location in a city.
Does the fact that only 18 people wrote in support of the application mean that there is something excluding people who eat at McDonalds from being part of the planning process?