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  • But why do people pronounce it ‘shram’?

    Because I speak German and I assumed it was a German name. Didn't change my habit when I learned it wasn't. dgaf

  • In my head it was a German name because they took over Fichtel & Sachs. I've always pronounced it as one word (but 'Sram' not 'Shram', because following German pronunciation that imaginary Teutonic company would be SCHRAM or SCHRAMM...)

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