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  • Because S-RAM sounds like a plausible name for a maker of bike parts, whereas ‘sram’ just sounds like a random angry noise you’ve made at a cat that’s shitting on your flowerbeds?

  • I was raised to speak a language where 'night' and 'knight' are pronounced exactly the same = there is no connect between the written and the spoken = any search for meaning or reason is futile = all is chaos = we are but dust in the void = SRAM is pronounced S-RAM.

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