• Fairly sure. The opaque ink transfer printing (possibly screen printing) makes it look a bit softer (eg edges more rounded) than the digital font. But the shapes are right. It might be Akzidenz Grotesk as the C is very round.

    In any case, whether it’s Arial, Helvetica or Akzidenz those “grot” letterforms weren’t used on watch dials in the 1930s. They were metal printing types. The transfer printing used on watches was generally rendered by hand.

  • Something about that doesn’t quite look right

  • Wish they’d done the Roman numerals in the minute track as well.

  • This is pure win.

    Who wouldn't want a real one? I mean, yeah, you'd have to be a bit of a knob to explain to people that your super-gauche rolly ironically includes a bespoke meme. But still. I definitely want one.

About

Avatar for Heldring @Heldring started