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Big turn around - Timex plummeted after the 70s - Casio and Swatch just ate their US market space in the 80s and they were have been all at sea since then. The 90s were particularly grim for them as I remember - cheap quartz with just random designs. Nice to see them rediscover their touch. My grandfather had a battered to hell 60s champagne Timex Marlin that he wore from new until he died in 1989 so I will always have a soft spot for them.
I really think Timex are smashing it at the moment. Watch out Seiko...
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