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Most of the top British riders - Froome, Thomas, the Yates twins - have bigger fish to fry though. I think Thomas was aiming to go for the TT, but he's struggled to get back to form after the Tour, presumably because he's used up most of his physical and mental energy overcoming injuries to get to the Tour.
I agree with you to an extent, you'd think the GB team would have a plan for each Worlds, agreed in advance as they did with Cavendish. Instead they seem to see who can be bothered and then make up half a plan the night before the race.
andyp-
British Cycling in general is mostly focused on the Olympics and the Tour de France, these are planned for in a razor sharp style because they get the funding and the sponsors. I mean it is a home World Champs, couldn't one of our best riders make it real target rather than an afterthought?
Huge salute to Tao he really flew the flag while more storied riders climbed off. That was an incredible ride chapeau.
Jimmy_Fingers
See this annoys me. We went all in 2011 because they thought Cav was guaranteed. Other than that the British team goes into most world's without a plan and without focus. And if they don't perform there is a collective shrug. The Rainbow Stripes should be as treasured as an Olympic gold. World Champs in the UK? G could have made it a target surely.