It was initially "boys from the white stuff", a brand started by a couple of skiing enthusiasts to pay for their being ski bums, and was a very standard 90's fleeces and cargo shorts type place.
As a play on Alan Bleasedale’s Anti-Thatcher TV show about unemployed men in the 1980s “The Boys from the Blackstuff”?
Wow!
@Alf0nse started
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It was initially "boys from the white stuff", a brand started by a couple of skiing enthusiasts to pay for their being ski bums, and was a very standard 90's fleeces and cargo shorts type place.