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@jono84
As i find it particularly difficult to know if a company is genuinely good or bad i feel my only real option is consume less. Particularly in terms of the environment.
I try and look less at the hype and more at the actual use and lifespan of a product. I own a car in London so technically i'm a cunt but it's an old Saab from 92 and is still the newest car i've owned. I do my bit to support local/ethical companies but in reality it feels like small batch items are rarely better for the environment in terms of footprint so i still minimise purchases.
But if that's all shit and i'm missing the point please can i throw Morrissey into room 101.