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  • @KatBalou'sPhone summed it up quite well in the vegan thread

    They have a history of mocking the homeless and sex workers in their equity for punks campaign. They bought out a Pink IPA for girls. They lost a court battle after they sacked an employee for going blind. They sued a small bar who tried to call themselves Lone Wolf as it's the name of their distilling arm, the bar had to relaunch and spend thousands on rebranding. Brewdog offered them a box of their gin as an apology. They tried to trademark the word punk. They
    used branding for their Punk AF alcohol free beer launch they were pitched and rejected. They are also atrocious at paying their bills.

  • They have a history of mocking the homeless and sex workers in their equity for punks campaign.

    They made one - yea, rather distasteful - video right? Or is there more to the history?

    They bought out a Pink IPA for girls.

    Which apparently they sold at an 18% discount to Women to reflect the inequality pay gap. Misjudged I guess.

    They lost a court battle after they sacked an employee for going blind.

    Now this one is on the face of it is shit, yes. Seems to come down to them no being able / willing to make the adjustments to the workplace needed to accommodate him, so they offered another position instead on a computer (on which assistive technology is readily available and easy to procure), that he declined. Fuck knows why they didn't do a proper job here - I'm putting it down to incompetence as opposed to evil.

    They sued a small bar who tried to call themselves Lone Wolf as it's the name of their distilling arm, the bar had to relaunch and spend thousands on rebranding. Brewdog offered them a box of their gin as an apology.

    They wrote them a letter saying don't use the name. The bar agreed to use another name. BrewDog then agreed to let them use the name. The bar declined.

    They tried to trademark the word punk.

    They didn't try, they actually own the trademark for Punk in reference to beer, because they make a beer called Punk. If you sell it under a name, you pretty much have to trademark the name, and then you have to defend it. Yeah it sounds shit, but hate the game, not the player.

    They used branding for their Punk AF alcohol free beer launch they were pitched and rejected.

    Kinda debatable. The 'pitch' was on made on Retainer, it wasn't previously uncontracted / engaged agency providing spec work. Apparently.

    They are also atrocious at paying their bills.

    Dunno, never had the misfortune of having to send them an invoice.

    Kinda feel this is probably down to small company becomes mid-sized makes dumb fuck ups along the way rather than an indicator of the level of actual unpleasantness that deserve a boycott, but I guess we all have our standards.

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