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  • Just to be clear, ‘oh boy’ as in ‘oh oh’.

    https://youtu.be/5v4zCHRf8Ro

    It’s molecular and includes quinic acid, dimethyl disulfide, niacin, 2-ethylphenol and a handful of other elements.
    The process, which remains proprietary,

    For the volumes needed to replace coffee with coffee I imagine the end to end process will be more costly (in all senses) than growing the stuff. Is "entropy" the right describey word here?

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