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It's not cognitive dissonance. It's dishonesty and rule breaking. Re: Boris's Bus and the objective lies written on it: the "vow" (made during purdah with input and permission of government) was blazed accross all national newspapers because they saw the poll results were so close and shat the bed. It was all totally unbinding, unsubstantiated rubbish that they had no intention of fulfilling designed to sway voters who were leaning towards Yes and upset with how the union was being ran.
deleted
Sorry I should have been clearer. A radical shift in the status quo will inevitably be met with more resistance and vice versa - hence the lack of objections.
Re purdah, few remainers complain about quasi-use of Govt funds to back the remain campaign, so it's pretty consistent cognitive dissonance. Regardless in IF1 I think, arguably broke purdah is a more actuate than definitely.