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Oliver Schick
Yeah it does sound pretty partisan.
You seem to be conflating leaving the Union with remaining in the EU - it's the other way around leaving = leaving, remain = remain. Changing the status quo will always be harder and met with greater resistance.
The remain strategy was almost exactly the same - safer in the EU, safer in the Union (or project fear if you prefer). Yes the UK Govt effectively used its resources to push the Union, but it did the same in the for Brexit, and in IndyRef1 the Scottish Govt also did the same. Because it "worked before" is one of the reasons for a weak remain campaign.
The Indy side laid out pretty detailed plans for people to weigh up, so I don't think it's a stretch to say people were better informed.
Admittedly the result was fairly close 55.3% Vs. 44.7%, but importantly not only was it the highest turnout ever in the UK (84% vs 72%), it included 16&17yo.
Out of interest, do you have any basis for the Cambridge Analytica claim? The only things I've found are some rumours that they tried to pitch for business. So would be curious to read more.