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It's more the build
I expect it was built with whatever they could scrape up from the parts bin. It only has to roll without breaking or crashing to prove their point. Yes, it's ugly as sin and badly put together and a bad design, but to be anti- it first has to be an attempt to make a nice bicycle, and I'm pretty sure that was never their intention.
It's a technology demonstrator. People use bicycles as demo objects because you can create a fully functioning one quickly and cheaply, and it's not likely to kill anybody when you drive it. It's not "Dear Giant, here's how you should make bikes", it's "Dear Spaceship/Remotely Operated Submersible/Race Car maker, if I can make a bicycle, imagine what I can do for you"