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Undoubtedly, despite the discounts you’d easily be able to get. The case finishing looks nice but the movement is extremely meh. If it’s really going to be pitched north of four grand GBP you’re playing firmly in IWC, Jaeger and Rolex’s backyard at that point, and the movement already compares poorly to a Tudor.
Yeah, I mean, I don’t hate it intrinsically (despite it being a bit large and thick for the sort of watch they’re apeing), it’s just what it says about the brand and its ambitions. They could have made a ‘70s-influenced steel sports watch with an integrated bracelet without directly lifting specific design details from the hottest 70s steel sports watch of the moment.