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In £/g
Not like Assos to miss a trick, they could easily have got away with making it more expensive in absolute terms.
The ingredients list is different, although once you translate all the plant extracts which are in the ladies' version but not the men's from Latin to English it becomes less clear whether you're reading about gooch goop or a boutique gin.
I hope it also cost more, to complete the misogynist marketing trifecta.