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It sounds like a really interesting project.
I was able to digg up this webpage about the ambassador project.. sadly the pictures of the prototypes look quite a lot like Kogas to me - but then again, some people seem to like that.I wouldn't mind having a browse through the magazine. I'll give you a shout if I come by cph in the near future.
MisterMikkel
M4xime
Sorry very late reply, but no, not this one. The French mag 200 did a long article on Decathlon relaunching the Riverside brand in 2020 with a affordable touring bike ready for an around-the world trip straight from the box. They've been working on it since 2016, have a team of 10 people on the project, bought 25 bikes at full rrp from the competition for comparison, and have 150000km ridden on the several prototypes made. Basically, they have spent serious money on it -it'll be a bit of a halo product, to show that they can make a class leader, but at Décathlon prices. The big question (and the one I'm interested in) is, without brand cachet will it sell how it (probably) should?
I haven't found the article online I'm afraid, just pop to Cph and I can lend you the magazine :-)