EU referendum, brexit and the aftermath

£100M No Deal ad campaign on the way, you've got to laugh...

https://www.theguardian.com/commentisfree/2019/jul/30/boris-johnson-no-deal-preparation-leaflets-advice-brexit

From the latest Pop Bitch

"Think you've heard all you can possibly bear to about Brexit? Well, if the Telegraph's recent report of a £100m ad campaign preparing us for No Deal is accurate, you've not heard anything yet.

£100m between now and October 31st is more than twice what massive international conglomerate Procter & Gamble will spend on UK advertising over the same period. So imagine every advert you're expecting to see for Ariel, Lenor, Flash, Fairy Liquid, Swiffers, Febreeze, Daz, Pantene, Vidal Sassoon, Head & Shoulders, Always, Tampax and dozens of their other products.

Then double it.

That's what we've got in store."

Oh god........

Don't worry, they've got government "negotiators" spending the advertising budget. For £100M they'll probably only manage a postage stamp sized ad in the back pages of Razzle.

In the end it's just over £1 per UK resident and what is 100 million after billions been wasted already but really...

Brexit the joke that isn't funny anymore!

Lol 😂

Kind of ignores that P&G will get more per £ spend than the govt. ever could.

They'll probably end up with a A3 billboard on the M6.

Hah shit see @yetidamo beat me to it.

Government media is bought by MG OMD, they’ll get there same group trading rates as clients like Unilever and Nestle...

If they really do have £100m to spend, it’ll be absolutely fucking everywhere.

I really doubt they’ll spend anywhere close to that however.

I'm sure there's a stereotype joke somewhere in there about the savings on ad exec coke spend being eaten up my civil service inefficiencies.

Should we be buying up ad space now and then reselling to the govt at a profit?

If you can afford to block book major OOH sites and GRPs then be my guest.

Though, given the spiel that MG OMD won the account with towards the end of last year, I’ll suspect most of that budget will go on biddable inventory.

If you want to avoid it, get a good adblocker...

OOH = out of home = electronic billboards. But what’s GRP - out of interest?

I’m hoping they resurrect the Arnie PPI character that I guess has been retired by now.

Gross rating point. It’s the measure of the scale of your campaign.

1 GRP would be impressions equivalent to 1% of the TV universe.

It’s what TV campaigns are measured in, though they’re bought by spot length in the UK.

Boris Johnson has no intention of renegotiating Brexit deal, EU told

https://www.theguardian.com/politics/2019/aug/05/no-deal-brexit-is-boris-johnsons-central-scenario-eu-told

No Deal is the plan even if the EU suddenly drops the backstop. Boris's team wouldn't know what to do if the EU did that, any way. Their assumption is that crashing out will force the EU to renegotiate on their terms.

I don’t know if they realise how stupid that is. “We are leaving without a deal so you will have to renegotiate with us” is not a strong hand. It’s a fucking idiots hand.

They can do it because they won't be the one who suffered the aftermath.

JRM's dad wrote a book on how to profit from the collapse of society. Boris is taking guidance from Lynton Crosby and Steve Bannon. Whoops, apocalypse.

https://www.youtube.com/watch?v=DV_PzRb1pLk

This £5-6billion Brexit preparation budget and the £100million add campaign...it’s basically tax money being handed to private firms right?
Seems pretty quick turnaround for a government tender process.

So Dominic Cummings of the leave campaign is stirring the pot claiming parliament can't prevent a no deal.

It this all just "haha screw you all we do what we like and get rich" and we all see the plot like those 3-2 novels at the bookstore, but are completely incapable of influencing, or is this a misdirection strategy worthy of a good spy novel?

will they hire an ad agency that has never made any ads before
run preferably someone who boris owes a favour to or an old etonian please

Genuine question. Is if now time to start stockpiling canned food?

Genuine question:
Have I missed the last helicopter out of the embassy?

parliament can't prevent a no deal.

It’s highly unlikely.

Time for an lfgss group hedgefund then? At least we can then ride sweet bikes trying to evade the riots.

This is a seriously unbelievable shitshow.