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  • OOH = out of home = electronic billboards. But what’s GRP - out of interest?

    I’m hoping they resurrect the Arnie PPI character that I guess has been retired by now.

  • Gross rating point. It’s the measure of the scale of your campaign.

    1 GRP would be impressions equivalent to 1% of the TV universe.

    It’s what TV campaigns are measured in, though they’re bought by spot length in the UK.

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