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Kind of ignores that P&G will get more per £ spend than the govt. ever could.
They'll probably end up with a A3 billboard on the M6.
Hah shit see @yetidamo beat me to it.
From the latest Pop Bitch
"Think you've heard all you can possibly bear to about Brexit? Well, if the Telegraph's recent report of a £100m ad campaign preparing us for No Deal is accurate, you've not heard anything yet.
£100m between now and October 31st is more than twice what massive international conglomerate Procter & Gamble will spend on UK advertising over the same period. So imagine every advert you're expecting to see for Ariel, Lenor, Flash, Fairy Liquid, Swiffers, Febreeze, Daz, Pantene, Vidal Sassoon, Head & Shoulders, Always, Tampax and dozens of their other products.
Then double it.
That's what we've got in store."