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  • Stupid sense of machismo, suffering for fashion, one upmanship etc etc. There is something reassuringly comforting being encased in a garment. I think that a lot of the appeal is the fades, because they are so rigid the creases are more pronounced than softer denim so are more exposed. Looking at some of the pictures of fades on the ironheart forum I would actually suggest that this paradoxically decreases life span. I have had similar effect on the cuffs of my filson wax tin cloth jacket on the cuffs, because it is so stiff there are tiny frays on sharpest creases.

    Iron Heart also offer a free repairs service, darning holes etc.

  • I think it is also a reaction to the ludicrous lightweight fashion denim my other half buys. It is so light and flimsy the dogs have ripped through her nearly new jeans on a few occasions.

    I think Iron Heart often chose fabrics and dyes that predisposed to fading well, but they also have some designed to not fade too. I also quite like the way the rapha jeans don't fade (though I have worn through a few pairs now).

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