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Stupid sense of machismo, suffering for fashion, one upmanship etc etc. There is something reassuringly comforting being encased in a garment. I think that a lot of the appeal is the fades, because they are so rigid the creases are more pronounced than softer denim so are more exposed. Looking at some of the pictures of fades on the ironheart forum I would actually suggest that this paradoxically decreases life span. I have had similar effect on the cuffs of my filson wax tin cloth jacket on the cuffs, because it is so stiff there are tiny frays on sharpest creases.
Iron Heart also offer a free repairs service, darning holes etc.
Took ten minutes to button them up first time! And was like being dressed in cardboard.
Been soaked and washed and currently back at iron heart being hemmed.
They are ludicrous but great.