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This is exactly my point, you just explain it better.
I didn't call all leave voters gullible, I said the leave campaign targeted the gullible (few) with propoganda as they realised this was enough to tip the balance in their favour.
My own dad and mum being a prime example. They swallowed the £350m per week and "make this country great again" without any substance to back it up other than the theme that it'll be the easiest negotiation in history to get all the things we want from brexit.
Neither of my parents are stupid. Far from it. I suspect my dad would vote leave again out of pure bloody mindedness but my mum feels duped now she's more informed. And would vote to remain.
yetidamo
For me, it's a much bigger problem than chain letter thingies on Facebook. For example: the Trump campaign was spending 1 million dollars a day (just digital ads) to try and influence susceptible voters in the final weeks of the election. That's before you consider the influence over other media.
Spending lots of money in a very targeted way is a winning tactic, but I have two problems with it: using lies (propaganda) to create your desired behaviour change and ensuring a level playing field for all candidates/policies (spending limits).
Vote Leave had a winning tactic/team, but they lied and went over the spending limits.