Chuffing expensive though, when you consider you’d be using around 85-90p worth of grounds, tops, of even a premium coffee in an espresso or pour over.
Expensive for sure, but if they taste good I'd be willing to buy a few sachets to take camping if it was just for a short break (I think more than 5 nights I'd blanch at the cost).
Interesting, wonder if the US premium instant companies are looking to expand into Europe and we'll see more collaborations like that?