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I assume that Johnsons team is privy to much better, unethically aquired (facebook or whatever), polling data than anyone else.
Based on that, if they (Tories) think that a Brexity shaped govt is a vote winner, then I'd have thought it's over for Labour in terms of getting Brexit voters - they've probably lost that battle.
I imagine the data shows that if I were a Labour voter who wanted Brexit I'd vote Tory / Farage far easier than I'd vote for Labour, who not only seem to have no real position but are probably untrustworthy on what they do have.
See that John McDonnell rowed back on Labours promise to hold a referendum on a Tory Brexit last night, now they'd have to inspect it first.